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    <lastmod>2026-06-07</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <!-- Offers (money pages) -->
  <url>
    <loc>https://beonbrand.ca/packages</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://beonbrand.ca/diagnostic</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://beonbrand.ca/brand</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://beonbrand.ca/website</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://beonbrand.ca/content</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://beonbrand.ca/growth</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://beonbrand.ca/authority</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://beonbrand.ca/automation</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <!-- Studio + capability pages -->
  <url>
    <loc>https://beonbrand.ca/studio</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://beonbrand.ca/media</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://beonbrand.ca/systems</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://beonbrand.ca/ai</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://beonbrand.ca/agentic</loc>
    <lastmod>2026-06-17</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <!-- Proof + about -->
  <url>
    <loc>https://beonbrand.ca/work</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://beonbrand.ca/case-study/ilac</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <!-- /case-study/joseph-lead-automation is noindex until the live metric tokens
       are filled in — re-add it here once they land. -->
  <url>
    <loc>https://beonbrand.ca/about</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <!-- Content -->
  <url>
    <loc>https://beonbrand.ca/insights</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>daily</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://beonbrand.ca/whitepapers</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <!-- Legal -->
  <url>
    <loc>https://beonbrand.ca/privacy</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <url>
    <loc>https://beonbrand.ca/terms</loc>
    <lastmod>2026-06-07</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <!-- Conversion entry points: /start and /start-call are noindex funnel pages,
       intentionally excluded from the sitemap. -->
  <!-- BEGIN insight-articles (generated from src/data/insights.ts — do not hand-edit) -->
  <url>
    <loc>https://beonbrand.ca/insights/what-institutional-media-actually-looks-like</loc>
    <lastmod>2026-04-11</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://beonbrand.ca/insights/why-most-content-doesnt-work</loc>
    <lastmod>2026-03-29</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://beonbrand.ca/insights/why-ai-is-being-misused</loc>
    <lastmod>2026-03-28</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://beonbrand.ca/insights/why-businesses-look-weaker-than-they-are</loc>
    <lastmod>2026-03-25</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://beonbrand.ca/insights/the-content-system-vs-the-content-calendar</loc>
    <lastmod>2026-03-24</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://beonbrand.ca/insights/operational-intelligence-beats-creative-brilliance</loc>
    <lastmod>2026-03-21</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://beonbrand.ca/insights/institutional-media-is-structure-not-budget</loc>
    <lastmod>2026-04-08</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://beonbrand.ca/insights/why-most-organizations-fail-at-ai-adoption</loc>
    <lastmod>2026-04-07</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://beonbrand.ca/insights/why-your-website-loses-leads-before-they-ask</loc>
    <lastmod>2026-04-12</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://beonbrand.ca/insights/what-operational-clarity-actually-means</loc>
    <lastmod>2026-04-10</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://beonbrand.ca/insights/how-to-build-a-media-presence-that-compounds</loc>
    <lastmod>2026-04-09</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://beonbrand.ca/insights/what-a-working-ai-workflow-looks-like</loc>
    <lastmod>2026-04-06</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <!-- END insight-articles -->
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